Monday, August 08, 2005

Expect Jelousyness

Here, it's always fascinating to see shops trying to sell "CD's" or "DVD's", and fascinating to listen to Germans who think that "actually" has the same meaning as "currently". The most embarrassing mistakes, however, are always those printed in large type.

A semi-recent study found that many German speakers do not understand the true meaning of those cool English slogans used by German companies. While most people seem to understand Lufthansa's "there's no better way to fly", they also think that an impersonated Mr. Instinct is driving cars for Audi. Their slogan is "driven by instinct". Douglas, a perfume store chain, advertises with "come in and find out". So I can go into their stores and find my way back out again? Must be the excellent signage.