- Core Values, out of which profits are not the #1 goal, but in balance with interests of employees, customers, and investors. A great example of this is Johnson & Johnson’s Credo.
- Big Hairy Audacious Goals - clear-cut, compelling, cutting edge goals the company sets to progress forward. An example is Boeing’s BHAG of building the 747.
- Cult-like Cultures: A cohesive staff of people who share company’s core ideology, are indoctrinated into the company culture, and develop a tight fit with others in the company, Nordstrom's sales teams operate in this manner.
- No charismatic figurehead leader, but leadership that focuses on building the organization instead of investing their time in extensive PR work. Sam Walton is this kind of guy.
- Constant experimentation that quickly addresses emerging market opportunities. While this is especially true for technology companies, a great example in the book is how Marriott invented the highly profitable flight catering business after seeing its customers buy lunch boxes for flights.
As an entrepreneur, if you haven’t read this book, you should.
P.S.: Here's a great article about the book's validity today.