Thursday, March 18, 2010

Pitching Advice from Chrys Bader

[...] You can't make an uninteresting product better by adding more features, just as you can't make your pitch more compelling by throwing a slew of big words and buzz words into it.

Bad: "Our company enables users to propagate video content to Twitter via our scalable cloud-based encoding system and URL shortening technology"
Good: "Our service lets you send videos to Twitter from any device. We're like TwitPic, but for video."


-- via Chrys Bader

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