Users primarily remember how products make them feel. As you're building your application, service, or website, try to evoke these emotions and users will be more likely to return.
- Immediacy - Speed is addictive because speed is power. Remember how powerful you felt when you first used Google in 2000?
- Looking at Faces - Humans are highly evolved to analyze faces and like doing it.
- Learning - The feeling you get when you're watching a great TED talk. Easily digestible, well paced, clear insights. The majority of media and blogs cater to this emotion: Think about how coming back to TechCrunch each day makes you feel like you just got another piece of candy.
- Showing Off - The sense of pride you feel when you post your run to Nike+, get a "Player" badge on Foursquare, or post good looking party pictures to Facebook.
- Influence - You got retweeted, or your post gets reshared on Facebook. Your expertise was appreciated. Klout, your follower count, and Coderwall all cater to this.
- Simplicity, clarity, efficiency, safety - All of these are correlated sensations. Everyone loves a product with these properties. Yet this is pretty hard to hit, especially in older products that have gone through more development cycles and have become more complex.
- Controversy - Humans love drama. Think Huffington Post - huge headlines mixed with animosity attracts attention.
- Checking Items off a list - Few things are as stressful as an unread email counter or a todo list with unchecked items. Checking them gives you a sense of accomplishment.
4 comments:
How about control or choice? I think those rank well above looking at faces. And it's also important to distinguish between new faces and familiar faces.
hello,,
The first point is a bit overstated, I'm not sure I was any more especially impressed with Google over other search engines (I used Teoma) until about 2005.
Surely a more useful term, which might encompass a few of these points above, would simply be utility?
these aren't emotions...
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