Wednesday, October 24, 2012
The Biggest Problem in App Discovery
In my last blog post about the funnel of viral mobile apps, I wondered about a strange phenomenon: "only 90% of of the people who download your app will actually open it - I'm guessing that people are stockpiling apps for the impending apocalypse."
A reader on Hacker News pointed out that maybe this isn't irrational behavior on the part of users, but attention-span slippage due to the long time it takes to load and install an app. This led me to make this little chart. Experiencing new products on the phone - not just iOS as shown here, but also Android - takes an order of magnitude longer than on the web. It's a problem that we should fix.