Consider building for mobile web instead: You only have to build once instead of building two apps for iOS and Android. Your content will be findable through search engines, and linkable from Facebook and Twitter. There’s no time spent downloading an app, users skip right to the content. And on Android, which has 80% market share, you can benefit from the features of Progressive Web Apps, which will grant your mobile web site many of the same privileges normally enjoyed by full-blown apps: an icon on the home screen, offline capability, push notifications, and fast UIs.
The one exception to my recommendation is gaming: It’s hard to imagine that high-end mobile games (think Monument Valley) can be implemented as web apps. But for app categories such as social networking, finance, education, entertainment, productivity, utility, or travel, building your V1 as a mobile app seems wrong.
Realistically, if you’re in these categories, users will will find and read your content through a search engine or a social network. By developing for mobile web, you’ll make their experience seamless, and they’ll be more likely to return.