Wednesday, April 29, 2009

Releasing Something New, Every Week

I'm trying something new: For the next four weeks, reMail will be releasing a new feature or product every single week.

Pretty radical, eh? Here's why I'm doing this: I'm a perfectionist and need to be constrained by time rather than "good enough". Here are the three recent events that triggered this experiment:
  1. I organized a Post-YC dinner for my former batch and invited Dropbox Fouder/CEO Drew Houston to come and speak. He talked about Dropbox's private beta period, and how early audiences don't care about perfect; They care about new ideas and usefulness.
  2. I built reBoxed, an experiment in email prioritization, in 3 days, with that specific deadline in mind. Despite being a work-in-progress at launch, the result was successful and gave me plenty of new ideas.
  3. I need to start testing my hypotheses about email users (if you've been reading this blog, you know I have a lot of them), and there's no better way to do that than to give them a product to play with.

I have a couple of these products/features in various stages of completion, so I know roughly what I'll be doing for the next few weeks. I'm also thinking about charging for some of these products and features from the get-go, Eric-Ries-style. "Buy before you try", if you will. More on that later.

I'm leaving for a weeklong trip to Europe on May 26 to visit some friends, and that week will conclude this experiment. Until then, watch this space.

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