Sunday, February 28, 2010

"Brilliant Only in Tiny Bursts"

I'm reading Seth Godin's new book Linchpin. Great snippet:

"The more value you create in your job, the fewer clock minutes you actually spend creating that value. In other words, more of the time, you're not being brilliant. Most of the time, you do the stuff that ordinary people could do.

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they're doing work that most any trained person could do.

It might take a lot of tinkering or low-level work or domain knowledge for that brilliance to be evoked, but from the outside, it appears that art is created in a moment, not in tiny increments."

So true. The time you spend building the element of a product that's truly game changing is often just a small fraction of the total. Most time is spent on mundane tasks, vanilla code, and things everyone else has already done.

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