Sunday, May 27, 2012

Eight Experiences Every User Enjoys

Users primarily remember how products make them feel. As you're building your application, service, or website, try to evoke these emotions and users will be more likely to return.
  1. Immediacy - Speed is addictive because speed is power. Remember how powerful you felt when you first used Google in 2000? 
  2. Looking at Faces - Humans are highly evolved to analyze faces and like doing it.
  3. Learning - The feeling you get when you're watching a great TED talk. Easily digestible, well paced, clear insights. The majority of media and blogs cater to this emotion: Think about how coming back to TechCrunch each day makes you feel like you just got another piece of candy.
  4. Showing Off - The sense of pride you feel when you post your run to Nike+, get a "Player" badge on Foursquare, or post good looking party pictures to Facebook.
  5. Influence - You got retweeted, or your post gets reshared on Facebook. Your expertise was appreciated. Klout, your follower count, and Coderwall all cater to this.
  6. Simplicity, clarity, efficiency, safety - All of these are correlated sensations. Everyone loves a product with these properties. Yet this is pretty hard to hit, especially in older products that have gone through more development cycles and have become more complex.
  7. Controversy - Humans love drama. Think Huffington Post - huge headlines mixed with animosity attracts attention.
  8. Checking Items off a list - Few things are as stressful as an unread email counter or a todo list with unchecked items. Checking them gives you a sense of accomplishment.


David Bieber said...

How about control or choice? I think those rank well above looking at faces. And it's also important to distinguish between new faces and familiar faces.

midunsuhari said...


notmuchgeek said...

The first point is a bit overstated, I'm not sure I was any more especially impressed with Google over other search engines (I used Teoma) until about 2005.

Surely a more useful term, which might encompass a few of these points above, would simply be utility?

Anonymous said...

these aren't emotions...